Birthday is The Association's fourth album. Despite the ostensibly psychedelic cover, the album was even lighter on psychedelic influences than their first three, with "The Time it is Today" being the sole representative of conventional psychedelic rock. Most of the album, including the two hit singles, "Everything That Touches You" (which hit number 10 in the charts) and "Time For Livin'" (which reached number 39) is in the easy-listening symphonic pop vein.This was the last LP by the group that spawned Top 40 hits. It peaked at number 23 in the Billboard charts.
AllMusic Review by Michael Ofjord
Birthday is a strong record. Vocally, the intricate harmonies shine, and there is a lyrical depth on some songs that challenge the Associations's reputation as a mere pop group. Granted, there are some light moments, such as the opening cut, "Come On In" (though the vocals do stand out on this cut). And "Toymaker" and "Hear in Here" show the vocal limitations of the lead singers. But "Like Always" does an excellent job of wryly commenting on the loss of a relationship, with the usual fine vocal interplay. "The Time It Is Today" mixes the political and personal in an effective way. And "Everything That Touches You" (their final Top Ten ) is one of their finest love songs, if not one of their best songs, period. The vocals are as intricate as the arrangement, and the sincerity of the lyrics is very apparent. Production by Bones Howe gives the record a very commercial, clean sound that fits well with the material presented.